|
Search Engine Optimization
Using software for SEO:
The SEO software's optimization efforts are focused on the text
in the body of webpage. Analysis is based on three parameters: keyword
frequency, keyword weight, and keyword prominence ("Search
Engine Optimization Software" 1.) The software will give
advice to help the company find out what changes are needed in their
web pages ("WebCEO".)
Three reports are generated:
Optimization advice and analysis:
This report includes optimization advice and advantage analysis.
An analysis for the web-site www.babystyle.com and the keyword "baby
clothes" is used as an example. The advice generated by the
software focused on keyword presence in the URL (baby.) It was learned
that "keyword presence in the URL is crucial for achieving
high rankings in a search engine's results list. By placing keywords
in the domain name, a company gains a serious advantage with search
engines. If the URL points to an already established and high-ranked
web page, we do not recommend altering it. When optimizing a page
for a key phrase, separate keywords in the URL with a hyphen (domain/web-site.html)
or an underscore (domain/web_site.html), but do not write them as
one word. Otherwise, search engines will regard it as a single word
(even if the search engine result highlights this keyword in bold),
and your work on URL optimization will be wasted".
In all, the software gives advice based on 130 parameters that affect
ranking. Users of the software receive recommendations about main
on-the-page factors that influence ranking. Then it compares the
findings with the other web-sites in the top-10 rankings, ("Search
Engine Optimization Software" 1.)
Density Analysis Report: This report
provides a breakdown on the density of phrases used on a web page,
and helps companies analyze the keyword and phrase actually optimized
("Search Engine Optimization Software"
1.) The report examines the total number of words and the possible
stop words. In the babystyle analysis, the Total number of words
is 287 and the possible stop words are 6.
The total number of words is a number that shows: how many total
words are in a chosen portion of the web page, how many keywords
and phrases are used, and the number of times that they are repeated.
The bigger this total word count, the more times your key term combination
has to be repeated across these page areas for better optimization.
Stop Words are the words that most search engines exclude from their
indexes in order to save space and speed up searching. These words
are ignored when searches are carried out. 'The', 'or', 'in', 'it'
are examples of such words. To make web pages search engine-friendly,
stop words should not be used in the most important areas of the
page, especially in: the title, meta tags, headings, alternative
image attributes, and anchor names. Stop words have no contextual
meaning - using them in short areas such as a title, headings, and
anchor texts will reduce weight, prominence and the frequency of
keywords.
SE view report: This report displays
the company's web-site as the search engines actually view it ("Search
Engine Optimization Software" 1.) Companies using this
report will see the visible area to search engine and understand
where else they can apply optimization on web page.
The above three reports let IT staffs see their companies' web-sites
through the eyes of search engines. Based on the keyword search
and recommendation obtained by reports, IT staffs will improve their
rankings in search engines.
|
