How IT staffs of small companies improve the visibility of web-sites by using SEO.

SEO helps search engine find and access a company's web-site and improve the quantity and quality of web-site traffic generated by search engines. How do IT employees improve the web-site quality with SEO?

• Demographic characteristics such as age, gender, education, and computer experience affect how potential consumers use search engines. Therefore, according to different feature of the demography, IT staffs should choose words and phrases that potential customers would use to discover company's web-site. At the same time, IT staffs should ensure that their company's web-site include these words and phases.
• According to relative importance of information that company wants to show on the web, IT employees should establish a hierarchy. This hierarchy is an arrangement or classification of things according to relative importance or inclusiveness. A good way to do this is to make a site map page. A site map page is like an outline of a company's web-site. It gives the web-site a good organizational image and creates easier navigation to help target customers find useful information. For example: a company that sells shoes may structure their information as such:

• Hyperlinks placed on a company web-site should be in text. If the design calls for image-based hyperlinks, then similar text-based hyperlinks should be added to the site. Sight-impaired people and search engine spiders can not see the images. In addition, a web-site with a text link navigation menu is more easily indexed by search engines. IT staffs should make sure each page of company web-site is reachable by at least one static text hyperlink written in correct HTML. Search engine crawlers cannot follow hyperlinks created by JavaScript, Flash, or another technology. The static text links will guarantee that both blind people and search engine crawlers can pilot the site.
• Broken hyperlinks are hyperlinks that lead nowhere ("Broken Link" 1.) If customers visit a company web-site, only to find an error page: "Page not found," a negative image is created. So IT staff should check for broken hyperlinks regularly.
• IT staffs should create an information rich web-site. For example, if a company wants to sell clothes online, the company may show some tips about how to match clothes, in addition to photos and prices of the clothes. If target customers search a company's web-site, and can't find anything they are interested in, they will never come back.
• Based on link analysis, web-sites that connect with other web-sites will have a higher ranking rate. Therefore, companies need to contact with other business owners and organizations of the related industries, and add links to their web-sites.

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